As First Vice President of Campaign and Creative Services, my responsibilities are both strategic and creative. I lead all campaign planning and execution in traditional and digital for this $8 billion enterprise. I also headed up our in-house Creative Services team that serves all the marketing needs of the bank. Below is a small sample of the work.
Corporate Brand Videos
Employee Recruitment: "Like Me"
Corporate Branding: "Bridge to New Opportunities"
Web design / UX
eastwestbank.com/reachfurther
Mobile Web Homepage
m.eastwestbank.com
Digital Ad Banner
Print Advertising
Brand Collateral
Lunar New Year Campaign Design
2015 Year of the Goat
2016 Year of the Monkey
(Top left) Leap Forward
Wishing you a happy new year. Be filled with confidence and success will be within reach.
Animated Video Greeting / e-Card
Retail Branch Posters 2016
2016 Calendar
East and West
On both sides of the Pacific, the cultural elements of East and West have a way of coming together with beauty and grace. Let us take you on a visual journey that captures the essence of this elegant convergence in the pages of East West Bank's 2016 calendar.
Retail Branch Posters 2015
2015 Calendar
The Soul of a Bridge:
I was built by mankind to overcome obstacles and as a passageway to new opportunities. With each crossing, I am able to connect people and enrich communities. Under my broad shoulders, civilization could now expand trade, strengthen trust, or simply share each other's stories.
Some people see me as an engineering marvel while other see me as a structure of majestic beauty. Even with the passage of time and history, I stand as a symbol for journeys made and ventures to come.
