As First Vice President of Campaign and Creative Services, my responsibilities are both strategic and creative. I lead all campaign planning and execution in traditional and digital for this $8 billion enterprise. I also headed up our in-house Creative Services team that serves all the marketing needs of the bank. Below is a small sample of the work.
Corporate Brand Videos
Employee Recruitment: "Like Me"
Corporate Branding: "Bridge to New Opportunities"
Web design / UX
eastwestbank.com/reachfurther
Mobile Web Homepage
m.eastwestbank.com
Digital Ad Banner
Print Advertising
Brand Collateral
Lunar New Year Campaign Design
2015 Year of the Goat
2016 Year of the Monkey
Animated Video Greeting / e-Card
Retail Branch Posters 2016
2016 Calendar
Retail Branch Posters 2015
2015 Calendar