In 2001, I led the development and launch of the company's first ever global Chinese language trading platform. I also worked with an agency on an in-language advertising campaign that showcased ETRADE's bold, direct, sarcastic personality that was a true breakthrough in the relatively conservative Chinese market.
Website Homepage
Print Campaign
Behind every successful investor... is not always a woman
Congratulations on finally finding true love... A reliable home(page) you can return to everyday
E*TRADE Chinese website has real-time market news, not only can you read it, you can listen too... It's too bad this is only a newspaper.
Outdoor Billboard
Weekend: Mahjong, Lotto, Casino. Monday to Friday, you probably take money a bit more seriously
Online Banners
Should I buy? Should I sell? First, let's get a quote!
Listen to Old Chang... Agent Chan Speak... Boss Wang's rumors.... Better off listening to us every hour... Live Wall Street news updates every in Chinese
Chasing tech stocks is like chasing a girl, you have to have to be brave and careful Get detailed research on kinds of tech stocks at E*TRADE Chinese
Choosing a tech stock is like choosing a boyfriend... it's a real test of judgement Gain unique insights at E*TRADE Chinese
30" TVC: The Proposal (Mandarin)
30" TVC: Smart Man (Cantonese)